Privacy Policy

Thank you for visiting Tramontina USA, Inc.  This notice relates only to information collected through this website, www.tramontina.com. Our online properties include but are not limited to, all pages found under www.tramontina.com and certain partner sites. This Privacy Policy applies to these sites, mobile apps, or other online services we operate that link to this Policy (collectively; referred to below as the site).

Tramontina USA, Inc. believes that you have the right to know what information is being collected about you when you visit our website, and what is done with that information. The terms of this online privacy policy will govern the use of any information collected while the policy is in place. This online privacy policy applies only to the online collection of information – different policies and practices exist with regard to the offline collection and use of information by Tramontina USA, Inc, in particular with respect to information tendered and collected in connection with product warranty registrations.

Tramontina USA, Inc. is committed to respecting and protecting the privacy of our visitors. This privacy policy discloses how we collect, protect, and use information you provide or we collect online. If our policy practices change in the future, we will let you know by posting our revised Privacy Policy on our website. Each time you access or use this site, and/or purchase or use any of the other services, you are agreeing to the provisions of this Privacy Policy as it exists at the time of such access, purchase or use. We reserve all rights to modify this Policy at any time and without notice, provided that the applicable version of this Policy at any given time will be posted on the site.

If you do not agree to the provisions of this Privacy Policy, you must discontinue use of the site.

INFORMATION COLLECTION

Personal Information.

At our site, we do collect a limited number of information types that are commonly considered “personally identifiable information,” including by way of example only, your name, address, telephone number, email address, and, if you are making a purchase, credit card information. You do not need to register or provide information to view our site. Tramontina USA, Inc. only gathers a registered user’s email address when voluntarily submitted by a visitor.

The only personally-identifying information that we collect about you is the information that you choose to provide to us. For example, if you would like to send us an email, or would like to submit a question to our customer service department through the online customer support help desk, we must collect personal information necessary to respond, such as your name, address, telephone number and/or email address. If you wish to register on a Tramontina USA, Inc. website, you will be required to submit certain personal information. We may also offer surveys or promotions on our website from time to time. To participate in these surveys or promotions personal information may be required. However, participation is strictly voluntary. Please note that the submission of your personal information is voluntary at all times. If you do not wish to provide us with your information, please do not use any of these services. We will use the information that you submit to respond to your request. Additionally, if you indicate that you wish to receive mailings from our website, we may send you correspondence regarding Tramontina USA, Inc. products or services we believe may be of interest to you. If you do not wish to receive these mailings, simply do not check the box indicating that you wish to receive additional information. You may opt out of these mailings at any time.

Non-Personally Identifiable Information.

Tramontina USA, Inc. may automatically collect certain technical information from your computer such as your Internet service provider your Internet Protocol address, your browser type, your operating system, the pages viewed, the pages viewed immediately before and after accessing the website, and the search terms entered to get to our site. This information allows us to improve and customize our services. We and our service providers may collect this information using "cookies" or similar technologies. See the section on "Use of Cookies and Similar Technology" below for more information.

USE OF INFORMATION

The personal information you provide is used by Tramontina USA, Inc. for general business purposes and for the purposes for which you provided the information. We may also use this information for the purpose of sending marketing communications to you and to otherwise communicate with you. Tramontina USA, Inc. may use this data for online feedback and promotions.

We do not sell the information you provide to us online to third parties. We may share personally identifiable information with third parties including (i) when sharing the information is with a service provider in furtherance of our operations or the operation of the site (including sharing with vendors or service providers engaged to assist us with marketing communications), (ii) to comply with legal processes such as a subpoena or court order or to otherwise protect your or our legal rights; or (iii) to protect the safety of our visitors or others. We may also share information with companies assisting in fraud protection or investigation.

We may also share personal information (such as name, phone number, address and email address) you provide to us with Google for advertising and related purposes, including without limitation Google Ads and related functionality such as Google Customer Match.  According to Google, Customer Match lets us use our online and offline data to reach and re-engage with our customers across various Google services, such as Search, the Shopping tab, Gmail, YouTube, and Display. Using information that our customers have shared with us, and which we may share with Google, Customer Match may target ads to such customers and to other customers like them.

We may, at times, produce reports containing collected information about our users such as online usage information. This allows us to improve the content and functionality of our site, to gauge which features are most relevant to our users and how to make them stronger. We do not include data types commonly considered to be personally identifiable in these reports.

USE OF COOKIES AND SIMILAR TECHNOLOGIES

Visitors should be aware that non-personal information and data may be automatically collected by the Tramontina USA, Inc. website through the use of "cookies" or other similar technologies. "Cookies" are small text files a website can use to recognize repeat visitors, facilitate the visitor's ongoing access to and use of the site, and allow a site to track usage behavior and compile aggregate data that will allow content improvements. Generally, cookies work by assigning a unique number to the visitor that has no meaning outside the assigning site. If a visitor does not want information collected through the use of cookies, there is a simple procedure in most browsers that allow the visitor to deny or accept the cookie feature. "Web beacons" are a small snippet of code embedded in webpages typically used to monitor activity on a webpage and transfer or collect information, such as information about your Internet Protocol address, the URL of the page on which the beacon is located, the browser type that is accessing the site, and the ID number of cookies placed on your computer.

Tramontina USA, Inc. uses "cookie" technology only to improve visitors' online experience and facilitate their visit within our site. Tramontina USA, Inc. uses web beacons to improve website services, conduct website analytics, first-party advertising relating to us and our sponsors, and to optimize the browsing experience.

Traffic Tracking, Referrers, IP Addresses, and Other Non-Personal Information

We may track traffic on our website. This will help us better tailor our website for you and provide you with offers that we think may be of interest to you. Tramontina USA, Inc. may collect information through “referrers,” IP addresses, and various environmental variables. A “referrer” is the URL of the page being viewed at the time it makes a request for another page via a hyperlink. An “IP address” is the address of a computer attached to a TCP/IP network. “Environmental variables” may include, among other things, the domain from which you access the Internet, the time you accessed our website, the type of web browser and operating system or platform used, the pages you visit while at our Website, and the Internet address of the web site you then visit. We may collect all of this information to allow us to detect broad demographic trends and to enhance your experience on the Tramontina USA, Inc. website. We do not link this data with personal information and all information collected in this manner is aggregate, that is, unidentifiable.

LINKS TO OTHER WEBSITES AND SERVICES

To enhance your shopping experience, this site may provide links to other sites and services that are not maintained by Tramontina USA, Inc., or you may come to the site via a link from an external website. These external websites may have their own privacy policies, which you should review upon visiting them. We have no responsibility for linked websites and provide these links solely for the convenience and information of our visitors.

OUR SECURITY SAFEGUARDS

We take measures to implement reasonable physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online.

To make sure you are accessing our secure server before you submit sensitive information, check the document for your browser for an indication of an SSL connection (most browsers utilize an unbroken or closed padlock). Verify that SSL is active before submitting sensitive information to our server. To double-check, verify that the URL or Address line of your browser for our site begins with "https."

It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

Please note that no communication over the Internet is 100% secure, and you should take care before submitting any personal or sensitive information on any site.

THIRD-PARTY TRACKING AND ANALYTICS

We use third-party tracking and analytics services on our website. These services may track your IP address and the third-party tracking and analytics service providers use cookies to serve ads on our site. The third-party tracking and analytics service providers’ use of cookie enables them to serve ads to our users based on previous visits to our site and other sites on the Internet.

We, along with third-party tracking and analytics service providers, use first-party cookies and third-party cookies or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:

You can disable cookies in your browser options or by making changes to antivirus program tools if you use them. This may change how you interact with our site, or other sites, and may affect or disallow logins on websites, including those of Tramontina USA, Inc. and its affiliated companies.

NO USE BY CHILDREN

As set forth in our Terms of Use, this site is for use only by individuals 18 years of age or older. As such, we do not knowingly collect personal information from children under the age of 13. If you are a parent and become aware that your child under the age of 13 has provided personal information to us through the site, please e-mail us at [e-mail] and we will take reasonable measures to delete that information. 

MARKETING E-MAILS

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. Because we do collect your email address, we are committed to complying with the provisions of CAN-SPAM when we send you an e-mail. If at any time you would like to unsubscribe from receiving future marketing emails from us, you can email us at Please unsubscribe and we will promptly remove you from such correspondence.

We may send you site-related announcements on occasions when we feel it is necessary or appropriate to do so. For instance, if our site or other services are or will be temporarily suspended for maintenance or other reasons, we might send you an email. Generally, you may not opt out of these communications, which are not promotional in nature. If you do not wish to receive them, however, you have the option to deactivate or delete your account.  Based upon the personal information you provide to us, we may send you one or more welcoming emails, including to verify your username and password. We will also generally communicate with you in response to your inquiries, to provide services you request, to manage your account, and to provide the best customer service that we can. If you download and use our mobile application(s) and have enabled push notifications on your mobile device, we may send you alerts and notifications through push notifications, for example, to communicate status updates regarding our app or other services.

CHANGES TO THIS STATEMENT

We reserve the right to change this privacy policy at any time. Notification of changes will be posted on the site. Because these changes may affect your personal information, we suggest that you look for information regarding changes on a regular basis and review the changes as soon as they are published on the site. Information collected during a visit to the site is subject to the privacy policy in effect at that time.

ONLINE TRACKING

Currently, various Internet browsers offer a “do not track” or “DNT” option that uses a DNT header to indicate the DNT preference setting on the browser. We do not track your activity over time and across different websites or online services other than as set forth herein, and thus we do not currently respond to browsers’ DNT signals with respect to the site. We do not knowingly permit our third-party service providers to collect information from the site for other websites or for their own purposes other than as described in this Policy.

GOOGLE AND OTHER THIRD-PARTY TRACKING AND ANALYTICS

We may use Google AdSense Advertising, Facebook, Pixel, Clicky and/or similar functionality on our site. These services may track your IP address and Google, as a third-party vendor, may use cookies to serve ads on our site. Google's use of the DART cookie appears to enable it to serve ads to our users based on previous visits to our site and other sites on the Internet. From what we understand, users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy or other applicable Google page.

We may implement the following in connection with the site or other service(s): Remarketing with Google AdSense; Google Display Network Impression Reporting; Demographics and Interests Reporting. Google's advertising requirements may be summed up by Google's Advertising Principles and are purportedly put in place to provide a positive experience for users. Additional information is generally available on Google’s website.

We, along with third-party vendors such as Google, may use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our site or other services.

Opting out:

Users may be able to set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you should be able to opt out by visiting the Google Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

DATA RETENTION

We may keep or retain your personal information for so long as we deem necessary or appropriate for legitimate business purposes, or as required or permitted by law.  We reserve all rights to delete your personal information as required or permitted by law for any reason (including no reason).

CHANGE OF OWNERSHIP

In the event of a change in ownership, or a merger with, acquisition by, or transfer, sale or other disposition of all or a portion of our assets to another entity or entities, we reserve all rights to transfer all of your personal information, including email addresses, to such entity or entities. We will use reasonable efforts to notify you of any such transfer to an unaffiliated third party (such as by a posting on our site, or by email to your email address that you provided to us (if available at the time), as chosen by us at our sole discretion).

PRIVACY ACT

California Consumer Privacy Act (CCPA)

If you are a California resident, you can make certain requests regarding your personal information:

• You can request access to a copy of the personal information we have about you, including a list of categories of your personal information that we have sold and a list of categories of your personal information that we have shared with another company for a business purpose.
• You can request that we delete your personal information.
• You can request that we stop selling your personal information.

To learn more about your California privacy rights, please click here.

HOW TO CONTACT US

If you have any questions about our Privacy Policy, you can contact us at:

Tramontina USA, Inc.

Customer Service

[e-mail]

Phone: [phone]

12955 W Airport Blvd, Sugar Land, TX 77478

Or via the online contact form: Submit a Request

Have more questions? Submit a request